Assessing value (and relative value) of healthcare technologies is a top priority for healthcare decision makers around the world. But ‘value’ can be very subjective especially when it is not well defined or measured. Thanks to digital health technologies, real-life treatment outcomes can be measured, thereby opening the way to better, more cost-effective treatments. However, the complexity of the healthcare environment makes the task of developing and commercializing these technologies challenging. We recommend that customers who are active in the digital health space look very early on at the market access aspects of their technology. Please contact us to know more about forethought access’ capabilities and dedicated services for digital health technologies.